Opening at the height of Sydney’s party season MINT opted to undertake 30 one on one media appointments to showcase the new store in a personalised way.
30 media visits leading 10 carefully tailored stories to showcase the store in a cluttered environment.
Opening Campaign
Guest List Management
Events & Activations Partnerships
Press Office
Showroom Management
Influencer Strategy
Influencer Content
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
The Mint
Culture Report
Sign up to receive our report to inspire your ideation and planning for 2025.
