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The Tasman

The Tasman, a luxury collection hotel, Hobart - Brand Debut
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Launch Australia’s first Luxury Collection property to market during a pandemic on a remote Australian Island.

Targeted media outreach, media call and media famil program securing major positioning features across The Australian, Travel + Luxury; AFR Life & Leisure, Vogue Living and Robb Report.

502 pieces of coverage spanning 50 million reach and major acclaim. The Tasman was on every international hot list including Travel + Leisure – It List of Best Hotels and the Conde Nast Traveller – Best Hotel in Australasia.

Touch Points & Deliverables

Opening Campaign
Events & Activations Partnerships
Press Office
Media Call
Media Famils
Social Media Strategy
Social Media Content Creation
Influencer Strategy
Influencer Content

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

Diversity and Inclusion. We champion diversity and inclusion in our work, our team and our workplace.
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