Sir Richard Branson, John Borghetti, a host of government dignitaries and VIPs boarded the flight to Hong Kong where they were met by Rolls Royce to attend a seriously opulent launch party, even by Hong Kong standards.
- 15 key media flew on the inaugural flight, all covering the hotel, city and airline in great detail
- Over $HKD800,000 generated in direct revenue and bookings
- Branded content from Peninsula now showing on every domestic and international VA flight.