Six week campaign developed to drive maximum media, digital and direct bookings.
Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
The Mint
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