TAG Heuer – Autavia Launch
MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.
Klarna In-store launch
MINT was engaged by new entrant BNPL, Klarna, to launch their in-store shopping technology, by ideating and executing a large scale paid media partnership during the 2020 Christmas shopping period.
Cbus Property
The Mint Partners were engaged by Cbus Property to manage a creative, insight-led communications campaign to launch its $3billion redevelopment of the historic David Jones men’s store in Sydney into a luxury residential, commercial and retail destination.
The Huka Retreats
MINT provided a complete overhaul of communications support for The Huka Retreats – comprising of world-class properties: Huka Lodge, Dolphin Island and Grande Provence.
Bollinger R.D. Dinner
MINT was charged with driving publicity around the launch of the 2004 vintage of Bollinger’s ultra-prestige cuvée, R.D.
Art Series Hotels
Six week campaign developed to drive maximum media, digital and direct bookings.
Klarna
MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.
Koala
MINT was engaged by Aussie furniture retailer Koala for a six-month project to manage multiple product launches and major brand campaigns.
Simone Pérèle
In May 2021, MINT launched Parisian lingerie label Simone Pérèle’s new line into the Australian market through a multi-layered campaign approach.
