MINT were challenged to put luxury cruising back on the agenda post the pandemic and drive awareness and sales as cruising turned back on.
Taking a multifaceted approach of strategic pitching, roadshows, events and famils, MINT were able to drive the Seabourn message around cruising trends, new ships and expedition programs to the Australian market.
Over the past twelve months the intensive campaign generated 1073 clippings with an estimated reach of over 91 million leading to cruise sales booming and now surpassing pre-pandemic levels.