Connecting with Perth’s first nations elders, the hotel was unveiled with a high-profile smoking ceremony by the Noongar community followed by a poolside party for media, influencers and local HNWI.
Earned media coverage accounted for 319 room nights, generating over $91,000 in revenue (15.4%) in opening month and continues to be in integral part of revenue generation.
Opening Campaign
Events & Activations Partnerships
Press Office
Official Opening Media Call
Media Famils
Influencer strategy
Influencer content
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
