Our Purpose & Values

The Mint Partners is a full-service consultancy committed to imagining your next chapter. Our integrated campaigns use insight-led storytelling to strategically connect people with the world’s best brands. An independent Oceanic agency, we offer bold thinking with tenacity. We deliver exceptional results for global companies, local heroes and premium, luxury brands.

The MINT Core values

At MINT, we integrate our core values into everything we do and into our lives.

Collaboration

We’re called partners for a reason.

Joy

Be the best part of their day.

Evolving

Stay curious, be bold.

Excellence

We always deliver, and with finesse.

We’re looking forward to getting behind the @mat

We’re looking forward to getting behind the @matildas on their journey to Paris this year, and we’re thrilled to see our client, @canadagoose on the cover of the latest @womenshealthaus issue.

Steph wears: Canada Goose Lundell Jacket Black Label in N.STar Wh.

#thematildas #womeninsport #australiansport #soccer #canadagoose #luxuryfashion #mintclient #themintpartners

Last week, Australia's leading restaurateurs came

Last week, Australia's leading restaurateurs came together to call for active change to ensure the future growth of the $64 billion industry. Business owners in the restaurant and cafe segment of the Accommodation & Food Service Industry have combined efforts to create the Australian Restaurant and Cafe Association Ltd (ARCA).

Led by CEO Wes Lambert, Chair Neil Perry (@chefneilperry) AM and Deputy Chair Chris Lucas (@mrchrislucas), ARCA vows to be the unwavering voice of the almost 55,000 under-represented cafes and restaurants in Australia, advocating for change to ensure our restaurants and cafes thrive while facing unprecedented challenges which threaten not only the industry but the livelihood of those who work to uphold it.

With representatives from industry giants including Lucas Restaurants, FINK Group, Swillhouse Group and House Made Hospitality, media crews including Australian Financial Review, Channel 7, 9 and 10, and more, joined industry leaders to capture this advocacy for the restaurant and cafe industry.

“It’s an honour to be given the trust of the industry to spearhead this new Association and I intend to work around the clock to represent restaurants and cafes and work collaboratively with all levels of Government and stakeholders for change.” - Wes Lambert

MINT planned the announcement to create awareness of the new organisation and its purpose, drive membership and engage key media and stakeholders with the Association. A media doorstop was staged, following the inaugural board meeting on Friday 31st May, driving significant national broadcast, print and online media coverage.

MINT are proud to support an industry we have loved and represented for over 20 years to ensure a vibrant restaurant and cafe culture in Australia for many years to come.

To join the Association, visit arca.org.au.

#MINT #WeAreMINT #ARCA #RestaurantIndustry #EnoughIsEnough

@canadagoose was recently featured in @womenshealt

@canadagoose was recently featured in @womenshealthaus worn by sporting heroes, the @matildas.

Read the interview - linked in our bio - with Steph Catley, Ellie Carpenter and Charli Grant, on their journey ahead of the Paris Olympics, mental clarity, and what it’s like putting women’s sport on the mainstream map.

“Keep going no matter what anyone says. There’s so much opportunity ahead of you. Dream as high as you want because there’s no limit on how far you can go in your career.” - Ellie Carpenter

Ellie wears: Canada Goose Spessa Cropped Jacket in baby pink

#thematildas #womeninsport #soccer #canadagoose #luxuryfashion #mintclient #themintpartners #parisolympics #luxurysportsfashion

Our client @w_brisbane unveiled an exciting collab

Our client @w_brisbane unveiled an exciting collaboration with Matt Whiley, the award-winning bartender behind one of The World’s 50 Best Bars, @_wearere

In W Brisbane’s stylish Living Room Bar, Whiley takes typically discarded ingredients and wasted food products from the hotel’s kitchens and applies his innovative approach to mixology to create a unique collection of cocktails. Exclusive to W Brisbane, the menu ‘Conscious Cocktails’ sets a new benchmark for sustainable luxury and features such tipples as Malt Disney, Tip of the Iceberg and The Seed Money - this particular cocktail utilising blackened pumpkin seeds and paired with heavy cream distilled fords to create a complex flavour.

The six-month collaboration highlights W Brisbane’s commitment to eco-friendly practices, already seen throughout the hotel, and champions Whiley’s vision to encourage those in the hospitality industry to approach ‘waste’ differently.

The Conscious Cocktails menu is available at W Brisbane from 30th May to 30th November 2024.

#MINTclient #WeAreMINT #WBrisbane #MattWhiley #SustainableLuxury #Brisbane #FoodandDrink #Negroni #WorldsBestBars

@maison_batard is officially open in Melbourne’s

@maison_batard is officially open in Melbourne’s Bourke Street, marking an eight-year journey by revolutionary restaurateur @mrchrislucas. His haven of French inspired hospitality, with an Australian flavour, is one of the most significant and spectacular hospitality offerings to open in Australia this year.

Maison Bâtard flows across four levels, and features a grand circular staircase to transcend guests from fine-dining Restaurant Bâtard to the striking indoor-outdoor rooftop space, La Terrasse, Le Salon and basement-level, Le Club.

MINT are proud to collaborate with Lucas to help realise his vision to shape and create the cities of the future in Australia and beyond. We support Chris Lucas’s belief that truly global cities are built on world class hospitality venues and the collective sum of the visitor and guest experiences.

@miss_sarahlucas

#MINT #MINTclient #Melbourne #ChrisLucas #BourkeStreet

Champions of aspirational fashion @charleskeithoff

Australia’s leading restaurateurs have joined fo

Australia’s leading restaurateurs have joined forces to say, ‘Enough is Enough’ and call for positive change to ensure the future of Australia's $64 billion restaurant and cafe industry.

Forming the Australian Restaurant and Cafe Association Ltd (ARCA), spearheaded by hospitality and restaurant industry advocate Wes Lambert and Neil Perry (@chefneilperry) AM as Chair, Australia’s leading restaurateurs including Chris Lucas (@mrchrislucas), Deputy Chair of the board, from Lucas Restaurants (@lucasrestaurants), and representatives from restaurant groups such as Margaret Group, Fink Group, Merivale, The Grounds of Alexandra, and more, were in attendance to call for change.

“The current policy framework is not supporting the restaurant and cafe sector to continue to contribute to Australia’s economy. We’ve been calling out for change, and today, we’ve gathered Australia's leading restaurant owners together to drive impactful change in legislation and policy shifts to allow the industry to survive and thrive.” - Neil Perry.

MINT are proud to support an industry we have loved and represented for over 20 years to ensure a vibrant restaurant and cafe culture in Australia for many years to come. It was important for us to shine a light on how ARCA intends to set the strategy and identify issues the Association will work towards changing.

MINT planned the announcement to create awareness of the organisation, drive membership and engage key media and stakeholders with the Association. A media doorstop was staged, following the inaugural board meeting on Friday 31st May, driving significant national broadcast, print and online media coverage.

To join the Association, visit arca.org.au.

#MINT #WeAreMINT #ARCA #AustraliasRestaurants #EnoughIsEnough #FoodIndustry

MINT’s forward-thinking client @marriotthotels h

MINT’s forward-thinking client @marriotthotels has won in the ‘Change Makers’ category at the prestigious @travellerau Awards 2024.

As sustainability becomes a robust priority for the modern traveller, Marriott International Fiji Hotels have continued to bolster and evolve their focus on environmental protection and marine conservation efforts.

@fijimarriottresortmomibay demonstrates its commitment to sustainability through mangrove and coral planting, a giant clam nursery, a sea turtle sanctuary and sustainable farming practices, just to name a few forward-thinking initiatives.

Congratulations to Marriott!

#MINTclient #TravellerAwards2024 #MarriottHotels #ChangeMakers #Sustainability #Fiji #MomiBay

MINT’s stylish client from across the ditch @ayr

MINT’s stylish client from across the ditch @ayrburnnz has been recognised in the @travellerau Awards 2024’s ‘Dine and Drink’ category. MINT has been privileged to have worked alongside the spectacular team behind Ayrburn, sharing in the journey as the destination came to life since its launch late last year.

Ayrburn is a world-class food and wine playground nestled between Arrowtown and Queenstown in New Zealand. Comprised of a suite of sophisticated venues ranging from a hidden subterranean bar to a fireside dining room, Ayrburn’s multiple venues combine to create the irresistible draw of internationally-recognised culinary excellence.

Congratulations to Ayrburn!

#MINTclient #TravellerAwards2024 #AyrburnNZ #NZFoodie #DineandDrink #Queenstown #Arrowtown #NZFoodandDrink

We are delighted to work with @mrchrislucas as he

We are delighted to work with @mrchrislucas as he brings to life his all-encompassing, four-level haven of French hospitality @maison_batard, officially open in Melbourne’s Bourke Street.

One of the most significant and spectacular hospitality offerings to open in Australia this year, Maison Bâtard features a grand circular staircase to transcend guests from fine dining Restaurant Bâtard to the striking indoor-outdoor rooftop space, La Terrasse, Le Salon and basement level, Le Club.

MINT shares Lucas’s belief that truly global cities are built on world class hospitality venues and the collective sum of the visitor and guest experiences. We are proud to work with Chris Lucas to help realise his vision to shape and create the cities of the future in Australia and beyond.

@miss_sarahlucas

#MINTclient #MINT #Melbourne #ChrisLucas #BourkeStreet

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

Diversity and Inclusion. We champion diversity and inclusion in our work, our team and our workplace.