Fresh News & Insights

Learn about the latest consumer insights, innovative brands and global trends, as well as hear from industry experts.

News

The Mint Partners bolsters their team with specialist hires from the travel and luxury sector.

Insights

Environment, Sustainability and Governance Report 2023

The Mint Partners wins three PRIA Golden Target Awards.

News

The Mint Partners wins three PRIA Golden Target Awards.

Archie Rose launches a WorldPride botanical lube in collaboration with LBDO conceived by The Mint Partners.

News

Archie Rose launches a WorldPride botanical lube in collaboration with LBDO conceived by The Mint Partners.

News

Mint Secures a Suite of New Food and Beverage Clients

Mint expands into Melbourne with a new hire and luxury events.

News

Mint expands into Melbourne with a new hire and luxury events.

The Mint Partners announce new leadership team

News

The Mint Partners announce new leadership team

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Insightful Ideas

Japan Tourism Opinion

Insights

Brand Frenemies

Insights

Transformational Conflict

MINT on why you don’t fit in a box, and your audience doesn’t either.

Insights

MINT on why you don’t fit in a box, and your audience doesn’t either.

COVID – The Reunion Phase

Insights

COVID – The Reunion Phase

Insights

How do you launch a shopping brand during COVID-19?

Discover M-PACT

Insights

Discover M-PACT

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A stunning destination all year round, Tasmania ho

A stunning destination all year round, Tasmania holds a plethora of to-dos when visiting. @leightonhousetas is perfectly positioned only 20 minutes from Launceston and looks out onto views of the Ben Lomond Mountain. It is also close to some of the nation’s best wineries, including the Tamar Valley wine route, and provides a luxurious place to rest your head after a day of exploring.

Speaking of rest, the beautiful al fresco spa facilities offer a sauna, hot tub and rainfall shower, meaning you can truly relax and create some wonderful memories.

As lovers of travel, both far and wide, here at MINT, we are all looking forward to this new partner of ours. If you’d like to know more about contra stays at Leighton House, contact us via our DMs.

#MINTclient #leightonhouse #tasmania #boutiqueaccommodation #visittasmania

During photo journalists’ @dan_and_zora’s eigh

During photo journalists’ @dan_and_zora’s eight-day trip from Johannesburg to Okavango Delta (and back again) hosted by incredible luxury travel company @andbeyondtravel, their itinerary provided a window into the remarkable beauty of Botswana while also highlighting &Beyond’s exceptional standard of service and dedication to sustainable conservation.

Ranging from environmentally sensitive off-road driving and alternative building materials, to luxury camps which blend seamlessly into the surrounding flora, &Beyond are masters of creating safari adventures with connection to wildlife, nature, and local communities.

This was a trip of a lifetime and testament to the wonderful ethos our clients have when providing unforgettable experiences for their customers.

#MINTclient #WeAreMINT #andBeyondtravel #seewhatliesbeyond #luxurytravel #Botswana #safari #sustainabletravel #wildlife

Our passion for luxury food and beverage destinati

Our passion for luxury food and beverage destinations lent itself perfectly when planning the launch of @ayrburnnz in media publications and social media.

Designed to encourage the whole family to lose track of time, dining on fresh, local produce whilst sat between snow-capped mountains, head over to Ayrburn to learn more about this exciting new destination in Queenstown, New Zealand.

#MINTclient #ayrburn #newzealand #foodandwine #vineyard

Towards the end of last year, @andbeyondtravel lau

The MINT EDITION: Culture Report is designed to hi

Don’t do it, don’t do it, don’t do it…we d

Don’t do it, don’t do it, don’t do it…we did IT!

We had an absolute hoot (and too many laughs to mention) working, yet again, with Australia’s largest independently owned distillery, @archierosedistillingco, to celebrate @sydneymardigras 2024 and the queer community.

As part of our social content and influencer strategy, we engaged the loveable and quite frankly hilarious @louishanson and friends, @ruchipage and @drgarthur, to play the conversation-starter card game Tell it to me ‘Straight’ - conceptualised by us to spark meaningful and inclusive conversation, all while sipping on a refreshing ‘Straight’ Dry Gin cocktail. 😉

Archie Rose is once again the official gin sponsor for Sydney’s Mardi Gras and we could not be more thrilled to have storyboarded, filmed and produced this important campaign to celebrate the community and ensure the conversation continues long after the sparkles of the two week celebration.

You can grab a FREE card set with any ‘Straight’ Dry Gin or Tailored Gin purchase on the Archie Rose website. Valid until 3/3/24. Cannot be used in conjunction with any other offers.

#MINTclient #tellittomestraight #celebratepride #archierose #mardigras

Situated on the banks of the Mo Chu River, @andbey

Situated on the banks of the Mo Chu River, @andbeyondtravel’s newest lodge, and their first in Asia, draws inspiration from its natural surroundings and combines traditional Bhutanese style with a unique twist.

The andBeyond Punahka River Lodge features safari-style tented suites suspended from traditional timber structures, boasting uninterrupted views of the Himalayas. Decorative painted and gilded details appear in the woodwork, handwoven wool products are used as upholstery, and colourful blankets bring a touch of boldness. Warm and soulful, the overall feeling of the lodge creates a tremendous sense of peace combined with a genuine sense of place.

@normanharperrepresentation

#MINTclient #WeAreMINT #andBeyondtravel #seewhatliesbeyond #luxurytravel

In the heart of the Sydney CBD last week, @tagheue

The Mint Partners exists to imagine the next chapt

The Mint Partners exists to imagine the next chapter of Australian and New Zealand culture.

To do this, and to take our brands on a culturally-shifting journey, we need to observe and immerse ourselves in what’s happening globally.

Introducing the first edition of our MINT EDITION: Culture Report.

Download the full version at our link in bio.

#culturalshifts #agencypredictions #trends #insights #themintpartners

We are thrilled to announce @canadagoose is our ne

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

Diversity and Inclusion. We champion diversity and inclusion in our work, our team and our workplace.