How do you launch a shopping brand during COVID-19?
MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.
MINT Commits to “Getting The Jab Done”
The agency offers paid time off for employee’s vaccination appointments
As Australia’s call to arms for vaccinations ramps up (and AU/NZ have a creative stand-off over who’s vax campaign is better), it’s been warming to see the private sector jump to the call and offer their support in whatever ways they can, to help with the embattled roll out of the COVID-19 Vaccination program.
A new landscape for earned media
This week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through the MINT office and the wider media and communications landscape.
Good News
This week in Good News, the Australian has launched free online workouts, lululemon and the United Nations Foundation (UNF) will announce the expansion and Eurovision.
Good News
This week in Good News, we look to our local heroes to gain insight on how they are keeping us connected, innovating to keep us safe, and making sure we can have a laugh now and then through this new normal.
We are MINT.
Insight-led. Creative. Connected. We are MINT. Watch our short video, celebrating a selection of recent campaigns.
Good News
In this instalment of Good News, we celebrate a national icon bringing cultural escapes to us at home, explore digital companions (or dare we say it love) in a socially isolated world and find new ways to keep our minds healthy with a free online course from a global art leader.
Good News
In this instalment of Good News, we explore brands who are finding creative ways to bring unique cultural offerings to us as at home, and the best ways we can immerse ourselves in some extraordinary experiences.
Good News
This week The Mint Partners heroes some of the initiatives and creative pivots our clients are doing to turn the daily grind on its head, in our latest instalment of Good News.
Good News
The Mint Partners are standing in solidarity with our clients, suppliers, team and colleagues in the industry. Our promise to you is that we will remain nimble, spirited, trusted and grounded through these uncertain times and through this time of unknown, everyone needs some good news flowing into their inbox. We’ve tasked ourselves as messengers to bring you a weekly delivery that we hope will uplift, distract and inspire you all. Let’s set an example of positivity to the world.
