Crisis communications: Australian media consumption during COVID-19
History has shown us that media consumption from trusted news outlets tends to spike during key events such as the COVID-19 pandemic, the recent bushfires and around major elections. With most Australians isolating at home our desire to be kept updated while also entertained is stronger than ever.
Demystifying the Luxury Consumer in 2019
When exploring who the luxury consumer in Australia is, in our time, it’s important to recognise that they are all of us.
The Power of Authentic Brand Story-Telling
At MINT we identify the need for our industry to tell a better story, that is authentic, as a key to a successful campaign rollout.
The Importance of Sleep
In such a fast-paced world where you may feel pressure to be constantly present and on the move, sleep might not be on the top of your priority list. Here’s why it should never waver
The Mint List
Our brand promise is that we “Tell a better story”. In order to do that, we need to understand not just our clients, but their customers/guests and how they are influenced to make decisions around trial and purchase/bookings.
Community Consultation and Stakeholder Management
From time to time, part of our role in working with clients can be to support a consumer’s understanding of a brand going through organisational change.
4 Food Trends to Watch in 2019
In 2018 we experienced the influx of natural wines, chefs’ endless experimentation with fermentation and the villainization of both the plastic straw and the takeaway coffee cup, so what’s next on the agenda in the food world?
The Power of Vulnerability
At MINT we encourage the idea that work is a big part of our lives, so our work and personal persona should be in harmony
Digital Trends of 2019
The speed in which digital changes is mind bending, so predicting the trends is both exciting and really hard. What might have been the tool or gadget of choice one day is out 3 days later. What we do know for sure is that in 2019 things will become faster, more detailed and more helpful.
Generational Travel
As we gear up for another big year in travel in 2019, this week we’ve broken down the trends and habits of Australian travellers.
