Over recent months, MINT has expanded their fashion credentials, welcoming new brands to The Showroom including French luxury maison Celine and international designer eyewear retailer Sunglass Hut, who stock Dolce & Gabbana, Mui Mui, Prada, Chanel and many more. Celine and Sunglass Hut are joined by luxury footwear designer Roger Vivier and eponymous French designed lingerie label Simone Pérèle.
The Showroom is complemented with a sound experience by Danish high-end consumer electronics and design icon Bang & Olufsen – presenting their latest range of high-end quality speakers, headphones and sound accessories.
One of MINT’s anchor clients, Champagne Bollinger is a resident in The Showroom and conducts tastings of new release and rare varietals from the esteemed French Maison along with the Barossa Valley house of Fine Wines St Hugo.
In response to the growing luxury fashion portfolio, MINT have appointed a luxury fashion specialist. Anna Tysoe joins the agency following five years working for a range of luxury fashion brands including Chanel, Christian Dior Couture and Zimmerman. Anna commences on 4 July in the role of Senior Account Manager.
The Mint Partners brings a business focussed approach to fashion offering an insight-led integrated approach to communications including earned, owned and paid channels. Complemented with an authoritative approach to people of influence, MINT boasts a strategic tiered approach to engage with celebrities and high-net-worth VIPs as well as trend forecasting to uncover emerging influencers and content creators to align and grow brands.
“Fashion is a serious business and one that performed well via online and BNPL options throughout the pandemic disruption of last two years. The Australian fashion and textiles industry contributes more than $27.7 billion annually to the Australian economy, employing 489,000 workers. The majority of these – 77 per cent – are women. Globally, Fashion is a $3 trillion industry,” said Genevieve Taubman Campbell.
MINT have previously been engaged as news and broadcast specialists for Australian Fashion Week and have worked on projects for world famous brands including Louis Vuitton and Chanel. MINT was also the first agency in Australia to represent athleisure brand Lululemon and ASOS – one of the largest online fashion marketplaces.
