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Ayrburn

Cross Tasman Launch.
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How do you drive mass awareness for the biggest investment into NZ tourism in a decade launching the $200million Ayrburn precinct in Arrowtown?

MINT ran a high profile media campaign across NZ and Australia including an opening media call, launch media famils, food and wine media famils, driving blanket feature length pieces across news, property, business,  travel, food and  lifestyle media.

MINT achieved 128 pieces of coverage throughout the launch campaign period reaching a total of 17.5 million people. As a result Ayrburn had over 4,000 covers in the first week following launch. 

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

Diversity and Inclusion. We champion diversity and inclusion in our work, our team and our workplace.
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