How do you drive mass awareness for the biggest investment into NZ tourism in a decade launching the $200million Ayrburn precinct in Arrowtown?
MINT ran a high profile media campaign across NZ and Australia including an opening media call, launch media famils, food and wine media famils, driving blanket feature length pieces across news, property, business, travel, food and lifestyle media.
MINT achieved 128 pieces of coverage throughout the launch campaign period reaching a total of 17.5 million people. As a result Ayrburn had over 4,000 covers in the first week following launch.
