Sustainable travel has quickly become a buzzword and greenwashing is rife. So how do you authentically speak to being the original sustainable tourism company?
MINT tapped into &beyond’s authentic positioning and unique Three C’s (conservation, community and care for wildlife) placing feature stories on conservation in Good Weekend, Australian Financial Review and Traveller, each telling a unique story to illustrate one of the Three Cs.
In two years MINT generated 1000 pieces of coverage and a 25% increase of bookings from the Australian market cementing &beyond’s position as the leaders in sustainable tourism globally.
