andBeyond

International Representation Australia & NZ Market.
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Sustainable travel has quickly become a buzzword and greenwashing is rife. So how do you authentically speak to being the original sustainable tourism company?

MINT tapped into &beyond’s authentic positioning and unique Three C’s (conservation, community and care for wildlife) placing feature stories on conservation in Good Weekend, Australian Financial Review and Traveller, each telling a unique story to illustrate one of the Three Cs.

In two years MINT generated 1000 pieces of coverage and a 25% increase of bookings from the Australian market cementing &beyond’s position as the leaders in sustainable tourism globally.

Touch Points & Deliverables

Campaign Management
Press Office
Celebrity Interview management
Influencer Strategy
Influencer Content

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