How do you stand out at Australia’s biggest sporting event when all the stars are on show?
Marriott Bonvoy collaborated with tennis icons and Australian’s of the year, Ash Barty and Dylan Alcott on an integrated campaign telling the story of Marriott Bonvoy both on and off the court, this was teamed with a strategic media and influencer program took place at Melbourne park for the two week event.
The media and hosting campaign achieved widespread coverage with an audience of over 5.7 million across 25 pieces of earned media coverage. Social media engagement saw over 323 social media posts with a combined audience of over 10 million.
