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Seabourn

Post-pandemic cruising.
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MINT were challenged to put luxury cruising back on the agenda post the pandemic and drive awareness and sales as cruising turned back on.

Taking a multifaceted approach of strategic pitching, roadshows, events and famils, MINT were able to drive the Seabourn message around cruising trends, new ships and expedition programs to the Australian market. 

Over the past twelve months the intensive campaign generated 1073 clippings with an estimated reach of over 91 million leading to cruise sales booming and now surpassing pre-pandemic levels.

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

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