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TAG Heuer – Autavia Launch

MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.
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We hosted an intimate media luncheon at Catalina, Rose Bay, for 30 top-tier luxury and fashion editors and key social influencers, to meet Hemsworth and view the brand new Autavia collection before they enjoyed a seaplane ride over Sydney Harbour.
Prior to the launch, MINT held an open news photo call in front of a branded seaplane as well as a press junket for select TV and magazine journalists.

  • 17 key Australian media and influencers engaged and attended luncheon. A contingent from South East Asia also attended
  • 5 interviews over a 1hr media junket included Sunrise, Today, Stellar, Men’s Health and Robb Report
  • 10 photographers attended the news photo call
  • 24 pieces of coverage generated

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

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