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Simone Pérèle

In May 2021, MINT launched Parisian lingerie label Simone Pérèle’s new line into the Australian market through a multi-layered campaign approach.
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The campaign launch for Simone & Simone Pérèle saw MINT linking their global vision and allowing it to speak to the local market and a younger demographic.

The launch of Simone & Simone Pérèle has driven exceptional results across PR, organic social media and paid media.

  • Launch of campaign in market with OOH street posters
  • Top tier influencer content across digital/social​
  • Exclusive profiling to drive hype and awareness around the new line
  • Media and influencer private appointments to showcase the new range

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

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