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Koala

MINT was engaged by Aussie furniture retailer Koala for a six-month project to manage multiple product launches and major brand campaigns.
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MINT drove sales through product placement activity focusing on key releases (WFH Desk, Cork Sofa, Paddington Bed Base, Keen As Sheets) as well as leveraged media interest around key sales periods and calendar milestones (Black Friday, Boxing Day, AfterPay Day, World Sleep Day, Mother’s Day). 

MINT built brand engagement through major campaigns including Mardi Gras, Kindness Campaign and Just Do You.

  • 553 pieces of media coverage
  • Total audience reach 31.8million
  • 73 social media posts
  • Social reach of 5.7million
  • AVE $2.4m

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

Diversity and Inclusion. We champion diversity and inclusion in our work, our team and our workplace.
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